Gabi Gregg, 32, is also known as Gabi Fresh, she is a plus-size fashion blogger, recently Gabi launched her new collection of lingerie on Monday, along with Playful Promises, a lingerie and swimwear brand based in London.
She’s launched a size-inclusive clothing called Premme, designed a collection of affordable size-inclusive lingerie, and runs her own blog, Gabifresh, where she writes about breaking fashion norms and encouraging body positivity. But the 31-year-old is just getting started.
Gregg is teaming up with Swimsuits for All to launch a collection of playful and bold swimsuits for women of all sizes.
She says, when the retail world turned its focus on influencers, thinner bloggers were the only ones approached for brand and designer collaborations. Meanwhile, plus-size bloggers, such as Mason and Greg, who have combined followings on Instagram of almost a million people, were largely ignored.
“We had to demand that we wanted stylish pieces,” Gregg says. “The biggest challenge we had to overcome was proving that we exist.”
“We wanted to feel like we were part of the design process and not an afterthought, so when I finally starting collaborating with brands,” she says.
“It was very important for me to be involved in every aspect because we were filling a gap in the market.” Sixty-seven percent of women in the U.S. wear above a size 12, so it was larger than a gap, it was more like a giant, gaping hole and for retailers, it was a giant loss in opportunity for sales.
“My bra size is 38HH and I’ve always been interested in designing lingerie for bigger cups, something that was both supportive and sexy,” she says.
“I had always been so bored with the beige lingerie options in my size, so when Playful Promises approached me to collaborate, I was so excited and thought it was an amazing opportunity.”
“I wanted to design lingerie that makes women feel good in their skin,” she says. “Like my swimwear collections, I wanted to provide women with supportive, functional and comfortable pieces that don’t compromise sexiness or style. I always bring my brand and give my pieces a wow factor, they are all statement pieces.”
Watch the preview of Premme lingerie.
Her upcoming lingerie collection definitely brings the “wow” factor with its vamp aesthetic, chock full of ultra-sheer, lace pieces, cage-contouring details and seductive separates all washed in a sleek black. “I want people to feel badass in it,” she says. “I hope it makes them feel sexy, confident and on top of the world.”
The lingerie line comes in bra sizes: 36-38B-I cup, 40-44C-I cup, and briefs & PJs sizes: 12-24.
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